How to Sell to Tough Customers

Finding techniques to disarm difficult customers and provide a great customer experience is key to the success of your contracting company.

In this week’s episode of Cracking the Code, learn how to keep your homeowners comfortable throughout the sales process by using third-party validation and analogies they can understand.

Plus, your selling techs will learn to sell more service agreements and how to overcome the “I want to think about it” objection.