The Importance of Your Brand Promise

Your brand promise identifies the character of your company and it’s important to communicate that to everyone in your marketplace.

This week, Gary Elekes explains how to formulate your brand promise so it effectively communicates who you are and what your customers can expect from your service.

Plus, Weldon Long introduces a clip from EGIA’s new show Unfiltered, that takes you behind the scenes of the contracting industry to teach you valuable drivers of success and prosperity.

All that and more, on this week’s episode of Cracking the Code!